Slide #11 Team. This is, without a doubt, one of the most crucial slides in your deck. It’s a well-known fact that investors rather place their trust in an A-List team running with just an average market opportunity, than in some novices taking on the opportunity of a lifetime. It all boils down to whether or not you got what it takes to execute your business plan.
So, regardless if you present at an initial screening or at a meeting that’s already part of investor due diligence, you will need to put your best foot forward and present a dream team. Naturally, this would cover competencies in senior management (CEO), product development (VP Product Development), finance (CFO), and marketing & sales (VP Marketing).
If there are gaps in your team, identify them. Investors understand that the lack of capital restricts access to talent. They will help with the recruiting. It’s part of what they do and what they’re good at. There’s no point in adding your accountant or lawyer. They are third-party professionals and thus, only part of your extended team.
This slide wasn’t part of Airbnb’s original presentation, but it’s a good way of presenting your team. Include a small thumbnail picture for each member, state their position in the company, and highlight their track record. If you worked for Apple, Intel, or other well-known brands, consider including their logos to add visual impact. Depending on the quality and following of your social profiles (e.g. LinkedIn, Twitter), link to them to increase the reach of this slide. And please, don’t link to personal profile on Facebook!