Milanese entrepreneur and builder of high-performance motorcycles, Roberto Crepaldi, has set out on a new challenge. He and his team are not pursuing one, but two new land-speed world records at the Bonneville Salt Flats in Utah.
Working feverishly to turn his vision into reality, his team of elite professionals is developing a new state-of-the-art motorcycle that’s capable of reaching top speeds of more than 420 km/h (261 mph). Wrapped into a stunning flip side paint job, their prototype is testament of two theme bikes, which will be competing in different classes. The team’s “Pride of Italy” will attempt a new world speed record in the 2,000cc class, whereas their “Tribute to John Britten” theme bike will compete in 2,500cc class. Both motorcycles will showcase the finest Italian design and engineering has to offer, but the latter also celebrates Roberto’s close friendship with New Zealand motorcycle guru, John Britten, who died, 20 years ago, on September 5, 1995.
Working closely with Roberto and his team, I helped them pull together workable ideas and bits of information to develop a general direction for the project. Following, I crafted a project plan, which now serves as an internal road map, but could also be presented to partners, sponsors, and financial resources. Building on this initial steppingstone, I worked with Roberto’s accountants in Italy to develop a tested corporate structure for the project on both sides of the Atlantic. In fact, it was vital to enable Roberto to seize funding opportunities provided by the Italian government and the European Union, but also pave the way for a crowd funding campaign in the United States.
Roberto and his team officially unveiled the prototype of their record tempting bike on November 18th, 2015 at the Dainese flagship store in Milan, Italy. They are right on track to successfully tempt two new land-speed world records at the Bonneville Speed Week in 2017.